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About
Cross Innovation
The Practice
Cross Innovation is a non-linear, cross-sectoral innovation practice based on expertise, methods, and experience from the cultural and creative industries.
Cross Innovation involves applying cultural and creative expertise, experiences and methods to challenges beyond the cultural sector. By working across different fields and perspectives, Cross Innovation opens up new ways of understanding problems and developing solutions.
This approach encourages experimentation, flexibility, and the exchange of knowledge between sectors, leading to more innovative and sustainable outcomes.
The work of Cross Innovation need a challenge that often sets everything in motion. Through co-creation and facilitation, diverse perspectives are brought together, allowing ideas to be explored collaboratively. Iteration ensures continuous refinement, while valuation helps assess relevance and potential impact.
At the same time, expertise and implementation ground the process, transforming ideas into tangible outcomes. These elements are not linear steps but part of an interconnected network, constantly influencing one another.
